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But again, I'd agree with you if it weren't for the fact that, for (as an example) copyright owners for (EPISODES of) good TV shows are either the distributors (for independent studios) or they are distributors because they own the studios.
Again, Comcast. Owns dozens and dozens of networks and good shows through NBC Universal, so no incentive to bypass the middle-man. (itself!)
Well, that is their problem isn't it? I never asked them to set up a distribution system that entirely ignores the fact that we're living in the 21st century.