http://nymag.com/selectall/2016/03/w...ten-years.html
Media organizations are constantly talking about Twitter. An alien unfamiliar in the ways of Earth social media, given only blog posts and television news reports, would come to the conclusion that Twitter is by far the largest and most popular social network. The alien would be wrong — but how would it know?
The obvious reason for Twitter’s omnipresence — oft unspoken because it makes us look lazy — is that Twitter makes reporting easy. The closest old-media equivalent is the local-news, man-on-the-street interview, in which reporters literally just walk up to strangers and ask for a ten-second sound bite. Twitter is pretty much that, amplified by a magnitude of half a billion: an enormous database of average-Joe reactions that don’t even require the legwork of asking a question.
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News organizations place a large emphasis on Twitter conversation because, despite its faults, it contains a myriad of opinions on any number of different topics. It might not be where most of the action is happening — Facebook and Instagram are both larger — but it is the most accessible from a technical standpoint. One can log on, query a couple of words, and receive dozens of opinions instantly. It’s all anecdotal evidence, but that’s generally what short, local news stories are — vertical slices, not longitudinal studies.