I don't know if this fits into Wraith's earlier 'catastrophic health insurance' thread, so I figured I'd just start a new one. Mods - feel free to move if you want.
I was having an interesting discussion today about the perverse incentives that abound in our healthcare system (and in most of the world) - most of which increase costs and result in suboptimal care. One interesting phenomenon is that if a patient is diagnosed with something really bad and effectively incurable (but 'treatable'), the health insurance company has every reason to wish the patient dies sooner rather than later, resulting in fewer claims. They also have every incentive to make it difficult for the patient to receive expensive (and lifesaving) care.
The person I was discussing this with then suggested an idea I hadn't heard of before - why not bundle health and life insurance policies together? That way, if a patient dies sooner rather than later, they'll have to pay out a hefty benefit. It makes the company take both sides of the bet, and means they'll try to optimize the care to produce the longest life at the lowest cost. It also provides a serious incentive for the company to push preventative medicine and frequent screenings, since a disease that gets too far before it's caught will result in a swift death followed by a big payout. It also provides a market mechanism for determining the point of diminishing returns with a critically ill patient.
It's an interesting idea - what do you guys think? I can imagine there are some difficulties (say you have a gold-plated health insurance policy but only a small death benefit, or vice versa), but it's an intriguing idea nonetheless.


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Not specific to your idea, but another general anchor around the neck of any meaningful health care reform in this country is the abusive and erroneous perception in America of what health insurance is supposed to be.