Quote Originally Posted by RandBlade View Post
Why on Earth would the government need to get involved? The market is working as it should freely already without any government interference.

The idea a product both made and sold in the UK using British ingredients needs a 10% cost increase due to currency changes is a nonsense and their former Director who ran the company until 2014 and now runs their biggest customer in Tesco's knows that and called their bluff. Now they will negotiate and a more reasonable compromise will be reached. Without any government interference whatsoever.

I bet you there won't be 10% increases though in the end as it's simply unnecessary.
Well, we'll never know what kind of agreement they reached. But since Unilever does publish its company results in Euro, I don't think it's such an easy task as you make it out to be.