Brick and Mortar.

The US has laws and agreements that retrist how far stores can deviate from MSRP (suckage). I've never seen anyone, who follows both markets regularly, even be able to compare the frequency or price cuts that Steam gives its US customers to what a B&M offers.

Then again, the best B&M we have is Gamestop. Our physical media warehouse businesses like NewEgg and GoGamer do their own comparable 48 hour type sales.