Ch-ch-ch-Changes...

[Bitter Jeweler]

Yeah, lolli, easier said than done, apparently.

Dread, there are 3 other wholesale repair jewelers in my building, several that work from home, and, my old boss. So it's not like they are left out in the cold. They will just experience a change in quality. The people that I want to drop, do no custom work with me. It's all crappy repairs. They typically do under $500 a month with me, but involves tons of estimates for $15 jobs, shitty jewelery that should be scrapped, train wrecks, and numerous phone calls. Getting 1 good retail job (tripple wholesale pricing) a month, consistantly, warrants dropping three such wholesale customers.

It won't happen overnight. I am not going to push full scale advertising. It will be dropping ads in playbills for local plays and shows, and supporting other local art type events that bring people who support the arts, and have money. Donating jewelery to silent auction find raisers. I will probably do limited web Pay-per-click advertising. I also have a friend who is in marketing, and she has some good ideas for placing ads in places that target people with money. I want to grow slow, so I have time to adjust, and react. I want to get that "word of mouth" free advertising ball rolling.

I am profitable now, so it is becoming more about the hours worked/income ratio that I want to improve. My loan, lawyer bill, and now tax bill are making things very tight, but they have an end.

I don't really know the ins an outs of business, I never studied business. This just makes sense to me. It's common sense.

[Hazir]

It's really satisfying (and not in a 'I told you so' way) to see how you are getting ahead with your business. I remember how I had a fall out with you before you quit your job. How I called you a whiner who was al talk but no walk. And I really meant that when I wrote it. It's great to see how little of that whiner remains.