The point is that the people who care about these arguments against net neutrality tend to care for reasons that don't really appeal to the average consumer (at this point in time) and that are difficult to separate from the taint of piracy. The ISPs are good at framing the problem as being one of freeloading and theft and it's difficult to win the argument by saying that it should be easier and cheaper to pirate things.

Of course once you look at the Netflix thing it becomes clear that it's really about something else entirely, namely about the ISPs trying to prop up a crappy business through questionable means