The Name of the place isn't bumb.
http://www.urbandictionary.com/define.php?term=bump1.BUMP to bring up somebody's post typically by posting the word "bump" on a message board
Can also stand for
Bring
Up
My
Post
bump!
The name of the valley is Toggenburg and the mountains are called Churfirsten. The peaks have such fabulous names as Frümsel and Brisi.