Advertising isn't a static industry. Targeted ads are a development in advertising, and, increasingly, good targeting requires cookies.
Increasingly, advertisers do what's called "buying audiences". Which means they want to follow anonymized groups of users who index for certain types of behavior or browse certain collections of sites. The benefit is potentially more relevant ads, but among the major industry players it still relies on traditional cookies.
people used to think that good crops required blood sacrifices too.Originally Posted by Dreadnaught
good targeting requires cookies.
"In a field where an overlooked bug could cost millions, you want people who will speak their minds, even if they’re sometimes obnoxious about it."
Does that profit model not actually generate profit the way they think it does, as was more or less the case with the crops and the sacrificed vestal virgins? Good targeting, the way they're doing it, requires cookies. Is that somewhat circular? You bet. Of course, they don't have to invest another dime in that circle, whereas they would have to spend more money to change how they get money from advertising.
Last night as I lay in bed, looking up at the stars, I thought, “Where the hell is my ceiling?"
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