You could treat it like the real world, you know, except for the fact that it's virtual and convenient (and the drinks aren't marked up a few hundred percent). You can screen lots more people online than in real life, but at the end of the day, that's about it. It's not some magic tonic, or whatever, but it is a good way to "meet" people on a busy schedule, and more volume means more sekzing... or better odds of finding that "special person" if you're all hung up on monogamy for some silly reason.
Statistically, people are less likely to lie in an online dating profile than in real life.