The EU and US have a lot of trade going on between them. It would be in the interest of both to make that trade easier. And that could be done by lowering tariffs, which would be a good thing of course. But the scope for improvement there is limited; the tariffs simply aren't all that high. On the other hand there are a lot of non-tariff barriers that could be removed. The problem with that is that it would require some sort of standardization between the EU and the US. And that is a process we have seen to cause a lot of bad temper and acrimony inside the EU. So I am seriously wondering if a deal between the EU and US ever could lead to anything fruitful.
What are your thoughts about this?