Quote Originally Posted by Loki View Post
No, it's not better to pay more; paying more costs money. Offering advice does not.
Its better to say nothing at all than something that is going to cost you money. I really don't think the cost of paying the person for the time to come up with and publish those statements, plus the loss of profits due to negative PR, is going to be less than what they gain from the odd effect of people seeing negative reactions concerning McDonalds and thus going to make a purchase at McDonalds.