The good thing about this commercial is the conversations about/around it. Nobody ever thinks they "need to be told", but, at the same time, the world clearly does not look like a world where everyone goes around being their best selves without needing to be told--or engaging in deeper reflection or whatever form of feedback/calibration you prefer. Adverts aren't targeted, so, if you truly feel in your heart that you "don't need to be told", and that the issues being discussed truly have nothing at all to do with you, then it's safe for you to presume the advert is not directed at you. It's nothing to get affronted over. But provoking a discussion among men about the questionable and perhaps even harmful aspects of our conception of masculinity, our automatic behaviours etc, that's a good thing. We have to be able to think & talk about these things w/out getting all "HOW DARE YOU".