Quote Originally Posted by LittleFuzzy View Post
Of course they weren't and aren't free to be "woke" when it comes to American politics because you and yours scream and rant about it just the same when they do.
Nike's value increased by $6 billion after the Kaepernick thing. I'm pretty sure a massive backlash by idiots is part of the intended, or at least hoped for, response when brands make these extremely mild progressive gestures. It's basically free advertising for them, worth far more than whatever they spent on the actual campaign.