The thing (with me, at least) is I ethically struggle to see ownership of a paper book as carte blanche to take possession of that book in any format it could come in. In many ways, I think buying a digital book is paying for the specific service of digitization. And I don't think upgrades or services should be free unless they are made free by the person performing those services.
When we're talking about digital services, I think it becomes too easy to dismiss the value of that service because it's so easy to replicate. But if we were talking about more physical objects, people would have much more of a problem.
To throw out an admittedly-problematic hypothetical: I own a yellow 2012 Honda Civic with a manual gearbox. My wife wants to borrow the car but can't drive stickshift. It would not be ethical for me to go to a Honda sales lot and drive away with a yellow 2012 Honda Civic whose only difference is an automatic gearbox.
Even if I could easily create some kind of magic key to unlock this automatic Honda and drive away with it, most people would reasonably consider that theft.
So why do people not think of it as theft when we're talking about a digital good like an ebook?



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