Quote Originally Posted by Flixy View Post
No, you are not the only one. Especially since he could just as easily put the same text in an article or blog.
Not "just as easily"--frequently "more easily". The reasons for not doing so are varied. One reason is that it increases engagement and reach because it becomes easier to respond to--and retweet--individual pieces of information or individual thoughts as the thread develops and you get more bits of the thread popping up on feeds over a long time. Another reason is that it also enables alteration of the original plan based on feedback given as the thread develops. In Abramson's case I suspect it's largely because this increases his reach and increases exposure for both old and new threads--and because this is how it's done on this particular platform.